CEO introduction

CEO Introduction

Chef Sanghwa Lee

“Le Cordon Bleu” started out as a culinary school in Paris, France, and is now a famous vocational school that has a global reputation in the fields of cooking, confectionery, and baking. I started studying confectionery for the first time at the “Le Cordon Bleu Sookmyung Academy.” After learning the basics of confectionery here, I learned the latest confectionery techniques more broadly at the Ecole Bellouet Conseil in Paris.

By building confectionary knowledge step by step, I founded a baking studio under the name of PAS A PAS in 2013, and since 2018, I had invited overseas chefs to carry out various collaborative projects.

I have been developing and experimenting with many recipes while running Pas A Pas for 10 years. Especially with the experience gained through numerous failures, I understand where people who start baking feel afraid and waste their time. Currently, we are providing detailed guidance on these areas through online classes, so we are confident that we will be able to quickly find a successful way to make delicious desserts through Pas A Pas’s class.

History

2023

  • kenwood Official Partnership
  • small cafe desserts Book Published
  • Chef Morihide yosida Collaboration April
  • Chef. Fumiyuki Kanai Collaboration May
  • Chef. Frankhaasnoot Collaboration June
  • Pas A Pas masterclass in Malaysia
  • Pas A Pas masterclass in Singapore
  • Paris Ecole conseil bellouet Collaboration
  • Japen Hattori Collaboration

2022

  • Songridan-gil Cafe vanille’s 1st store opens
  • Pas A Pas masterclass in Singapore

2021

  • Songridan-gil Cafe Pas A pas’s 1st store opened
  • Shinsegae Department Store Opens in Gyeonggi Branch
  • Shinsegae Department Store Gangnam Branch

2020

  • Baskin Robbins Ice Cream Design Consulting
  • Choux, Eclair, Dessert Book Published
  • Pas A Pas baking kits open
  • Kakao Bari Ambassador (2020 – Currently active)

2019

  • Ecole conseil bellouet 14Y – 19Y Training and Completion (Various state-of-the-art confectionery technology skills every year)
  • 17Y – 19Y Travel to Dubai, Singapore, Indonesia, China, Hong Kong, Malaysia
  • Chef. Fumiyukikanai Collaboration

2018

  • Kenwood Official Partnership
  • Chef. Guillaume M. MOF Collaboration
  • Chef. Frankhaasnoot Collaboration

2017

  • Valrhona Tokyo training

2013

  • Le Cordon Bleu Sookmyung Academy Confectionery Diploma Acquired
  • Sophia Baking Studio → Pas A Pas ‘s Baking Studio
  • Ecole conseil bellouet Paris Training Completion
  • Instructor at Shinsegae Academy Headquarters, Yeongdeungpo Branch
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